Howdy from Texas.

I’m not sure how you got here but whoever sent you should be given a latte.

Or a foot rub.

Or both.

Any who…

However you got here I’m thrilled!

Your arrival is long overdue.

And now that you’re here let’s not waste any more time, eh?

You’re here right now because you want to learn how to attract and retain top talent, right?

Not hear about our life story.

But here’s the 30-second ad version…

This agency is run by two veterans.

Mike Friend (that’s me) is an Air Force veteran and prior LEO.

Tom Humphreys is a retired Marine Corps Master Sergeant.

Together we have almost a combined 40 years working in a government capacity.

I’ve been working in marketing since 2015 and Tom has been training Marine Corps recruiters for the better part of his last years in the Corps.

Before I left the department I spent time as a recruiter.

And during that time I saw many issues that, at the time, I didn’t know how to solve but like most of us we just did what we were told.

Fast forward to today Tom and I have put together our knowledge and experience to help law enforcement agencies, fire departments, security agencies, and military branches attract and retain top talent.

*

How?

Because we’re both at the forefront of the latest hiring trends, understanding what different generations value in the workplace.

Add to that systems and processes that are powered by automation and AI.

All combined with our strategies in marketing and sales and we can help your agency become a force to be reckoned with.

But that’s enough about us.

We want to know about you!

So…

This really isn’t an “About Us” page in the traditional sense.

Because let’s be honest…

Wasting this space with self-serving jargon is just, well, selfish.

So instead we made this page about YOU.

We get it…

Attracting qualified applicants is hard, let alone just trying to get applicants to begin with.

We compare that to eating a swarm of killer bees while riding a segway through a crowded fair in the snow, naked.

It’s not fun. Trust us.

Not that we’ve tried it…

Any who…

Most agencies are using outdated, antiquated systems to try and find qualified applicants.